
Same child. Same creams. Different water.
Your child's shower water is undoing everything you've tried.
If you've changed their diet, switched to sensitive detergent, used every cream the dermatologist recommended — and their skin still flares up — there's one trigger most parents never think to check.
Over 60% of UK homes have hard water. London, the South East, and the Midlands are among the worst affected. Hard water contains high levels of calcium, chlorine, and minerals that strip the skin barrier — the exact barrier eczema-prone skin already struggles to maintain.
King's College London found that children in hard water areas have an 87% higher risk of developing eczema. And yet almost no parent is ever told about it.
Remove the trigger.
Let the skin heal.
Puria uses a multi-stage KDF filtration system — the same technology used in medical-grade water filtration — to remove up to 99% of chlorine, heavy metals, and mineral deposits before the water touches your child's skin.
Removes up to 99% of chlorine and heavy metals at shower temperatures. Most cheap filters fail at high flow rates — KDF media is specifically engineered not to.
Captures chloramines, organic compounds, and residual contaminants that KDF alone doesn't catch. The result is noticeably softer water.
Reduces the calcium and magnesium content that raises the water's pH — the same deposits that form limescale in your kettle and on your child's skin barrier.
Everything you need to start immediately.
Puria vs. the competition
|   | Puria | Others |
|---|---|---|
REMOVES CHLORINE PROVEN TO TRIGGER ECZEMA FLARE-UPS |
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CONTAINS KDF FILTRATION MEDIA — WORKS AT SHOWER TEMPERATURES AND FLOW RATES |
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LAB-TESTED TO REMOVE UP TO 99% OF CHLORINE AND HEAVY METALS |
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DESIGNED SPECIFICALLY FOR SENSITIVE AND ECZEMA-PRONE SKIN |
Answered honestly.
No. Eczema is a chronic condition. What Puria does is remove one of its most common environmental triggers — hard, chlorinated water — so the skin barrier gets a chance to recover. Many parents see significant improvement. Some see less. That's why we offer a 60-day guarantee.
60-day money-back guaranteeSome parents report a difference after the first few showers. Most see meaningful improvement within 2–3 weeks. Give it a full month before drawing conclusions — skin barrier repair takes time.
Most results visible within 2–3 weeksYes. Puria uses a standard G½" thread — the universal fitting used across UK showers. If you have an unusual fitting, the included adaptor will handle it. No tools, no plumber, no modifications needed.
Fits 99% of UK showers3–5 months with daily use. If you live in a very hard water area (London, South East, Midlands), replace at 3–4 months for best performance. A simple cartridge swap — no tools needed.
3–5 months per cartridgeContact us within 60 days for a full refund. No questions, no forms, no hassle. You've already spent enough money on things that haven't worked — we're not adding to that list.
Full refund within 60 days — no questions askedTry Puria for 60 days. If your child's skin doesn't improve, contact us and we'll refund you in full. No questions asked. We believe in this product — and we know you've already spent enough money on things that didn't deliver.